Welcome to Marlboro CountryEdit
Come to Marlboro CountryEdit
Marlboro is a brand of cigarettes made by Philip Morris USA within the US, and by Philip Morris International outside the US.
The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish firm holds on the cigarette market: Camel, Strike Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return.
During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into the rugged cowboys known as the "Marlboro Men". The famous slogan used on radio and television during the mid-'60s was, "Come to where the flavor is...come to MARLBORO COUNTRY", backed by Elmer Bernstein's theme from The Magnificent Seven.
• The three most valuable brand names on earth: Marlboro, Coca Cola, and Budweiser, in that order.
• The 4 most popular American cigarette trademarks – that’s Marlboro, Kool, and Kent, own 70% of the international cigarette market.
• Marlboro is one of the most well-known cigarettes brands in the world now. But not many people know that these cigarettes were only for women, but due to low takings it was removed from the market and was re-launched with a Marlboro Man character, the popular cowboy that we have came to know until now.
• It is a general fact that the cigarettes are one of the largest industries in the world, with roughly 1,000,000,000,000 pieces being sold from one country to another yearly. With more than 10 million sold per minute, estimated more than 105 billion cigarettes sold every week. Summing up to more than $400 billion global undertakings enough to be considered as one of the most progressive and booming business on earth.